Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
Cheat Sheet Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their source of the money they need to develop and launch their project. This is false. See those $500,000-$1,000,000+ campaigns? You need $20,000-$50,000 in cash flow for advertising to have a hope these days. Kickstarter and […]
Cheat Sheet Crowdfunding, while new, has evolved a TON in the last six years There is too much competition and repeat backers are too savvy to simply throw up a page and hope it does well. You’ve heard me say this before but rescuing a flailing campaign is possible… but not likely. Your pre-launch plan […]
Cheat Sheet If you have a list, a certain percentage will be your True Fans. It is crucial you learn how to identify them. They genuinely want to help you succeed. Help them help you! One way to identify them is through a private, application required, Facebook group. If someone is willing to take the […]
Cheat Sheet Don’t build things people don’t want to buy. How do you do that? Pre-selling! “Wallet votes” are worth 1000x more than an encouraging word. Talk to as many people as you can, but only take advice from your target audience. Your 95-year-old grandmother may not be the best person to speak to about […]
Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts of content in order to better ourselves often measure ourselves against the Titans in our field, and as a […]
Cheat Sheet There are really two campaigns going on in any launch. The first is to your audience — you built your audience, right? The second is to affiliates, press, and influencers. Not sure how to position or sell your project idea? Look to different industries for examples and avoid “group think”. Experiment with value […]
Cheat Sheet Equity Crowdfunding and Rewards Crowdfunding are very different, but also very similar. The preparation is different, what you are selling is different, but the need to build an audience and speak effectively to that audience is identical. The JOBS Act (in the US), in essence, allows you to “advertise” when raising money for […]
SPECIAL BEHIND THE SCENES EPISODE!! If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to this episode. In this episode, I am speaking with one of my clients, Chris Predergast of JamStack. JamStack is the World’s First Attachable Electrical Guitar Amplifier. If […]
Over the past weekend, I received some news that a great mentor to me (and many) had passed away. This episode isn’t necessarily about Crowdfunding, but it emphasizes a few key things that Andrew taught me that has made me who I am today. Not only as an entrepreneur, but as a person.
Cheat Sheet Do your research! Know what to expect and plan ahead. Your campaign will likely be delayed as it is. When launching, reach out to everyone you know with a personal note, not a generic “copy paste” message. The personal touch goes a long way to motivating people to help you. The personal touch […]
