Cheat Sheet
- Want to position yourself as an expert in your market? Write a book.
- Not sure if you are qualified to write a book? Write a book anyway.
- Those of us who consume vast amounts of content in order to better ourselves often measure ourselves against the Titans in our field, and as a result, don’t give ourselves permission to write a book or don’t feel we are ready. Get over it and write a book.
- But if you are taking the time to listen to podcasts (like this one) and trying to better yourself, you are probably an expert on something. As long as you are one or two steps ahead of someone who wants to be where you are you have something to offer the world. Write a book on that!
- Worried about your writing style? There are people out there who can help you craft, edit, publish, and market your book. So no excuses! Write a book.
About This Episode
In last week’s episode with Jon Bowes, Jon discussed his strategy to take successful ideas from one industry that is being underutilised in another.
In this episode, I am taking that advice!
Austin Netzley is a book launch expert.
With his 561 step book launch plan, he has the system dialled in and helped almost 200 authors launch books and build businesses, including real estate expert Kevin Ward…
…and the legendary self-help pioneer Brian Tracy,
Instead of crowdfunding, he launches on Amazon. But the parallels in book launches and Crowdfunding are fascinating!
Yes… you have to build your audience!
Like in Crowdfunding, email list SIZE doesn’t matter.
You want passionate engagement and a growth.
And you have to give a LOT of value to that list before asking for anything in return.
There is no use in an email list of 100,000 people and no one opens up your emails.
Like a Crowdfunding launch, Austin uses countdown timers to build anticipation for the book launch.
But the REAL benefit is taking that person who reads your book and helping them take the next step, which for a consultant may be a multiple five-figure consulting contract.
This is an area where I, and most crowdfunding campaigns, fall short.
Your launch is not the end game.
It is the beginning of a business.
Here’s my big takeaway.
The next evolution of MY business is to help transition my crowdfunding clients from the launch into an actual business.
Resources mentioned
