Cheat Sheet
- There are really two campaigns going on in any launch. The first is to your audience — you built your audience, right? The second is to affiliates, press, and influencers.
- Not sure how to position or sell your project idea? Look to different industries for examples and avoid “group think”.
- Experiment with value stacking. How can you create “no brainer” deals if your backers buy more from you?
About This Episode
Every once in awhile you have a conversation that tweaks your brain.
Gets you to think differently…
And then sends your mind RACING.
For me, this conversation with fellow Canadian, Jon Bowes, is one of them.
Jon Bowes is a master when it comes to product positioning, price perception, and copywriting.
Jon writes the words and crafts offers to help his clients make more sales, create repeat customers, and have those customers come back more and more often.
He has worked with Pat Flynn, Russell Brunson, and other top online marketers. Like a crowdfunding consultant, his results aren’t based on warm and fuzzies, but measured in cold, hard cash.
Some copywriters like to stick to one niche, for example, weight loss and dieting. That enables them to really know their target audience to write directly to them.
But Jon likes to take the Jay Abraham approach and work with as many different markets as possible. This is so he can avoid “groupthink” and import great ideas from one industry that are being underused or ignored in others.
That’s what he did while helping the Filippo Loreti Kickstarter Campaign become the most funded timepiece project in crowdfunding history.
John imported a common internet marketing concept, Value Stacking, into this campaign.
Value stacking is where you keep adding bonuses for larger and larger purchases.
For example, in internet marketing, affiliates will often give free products in exchange for purchasing through their affiliate link.
This strategy had not been used effectively in Crowdfunding to date.
But Jon helped the Filippa Loreti team implement it and so far they have raised over €1.3 million in 15 days.
Resources Mentioned
