- Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their source of the money they need to develop and launch their project. This is false.
- See those $500,000-$1,000,000+ campaigns? You need $20,000-$50,000 in cash flow for advertising to have a hope these days. Kickstarter and Indiegogo are too competitive.
- Turning even $50k into $500k IS a good move of course, but you need the $50k to start but finding the cash flow necessary to launch a Crowdfunding Campaign can feel daunting.
- Where do you find $50k? Either go out and ask your network yourself or find someone who is a connector and likes raising money and get them on your side.
- Find out how to do both in this episode!
About this Episode
Have you ever gotten stuck on a critical, 30 minute, task, procrastinating until 2 am the night before it was due, when fatigue forced you to complete, passing out at sunrise in a heap of emotional exhaustion?
Have you ever effortlessly executed on a brilliant brainwave, tirelessly toiling for hours that seemed like minutes, not wanting to get up, even to go to the bathroom, or to top up your coffee cup?
What’s the difference?
Why was one task hard and stressful and the other a blissful adventure?
With one task you were operating in your Zone of Genius and got into Flow and the other… you… weren’t…
It turns out that each of us has a particular zone of genius. Certain tasks that light us up.
Today we are talking with Brad Hart of MakeMoreMarbles.com.
Brad is a people person.
A connector. That’s HIS Zone.
He gets fired up meeting people and trying to add value to their lives.
He plays the long game and figures that if he adds enough value to enough people, eventually an interesting opportunity will come up. And he has done quite well for himself in the process.
And Brad has no problems raising money.
He did quite well in real estate and started a hedge fund after about 500 conversations with friends, relatives, and associates.
Those careers had elements of his Zone of Genius, some of the time, which is probably why he had the success he had.
Now, Brad works as a consultant and connector.
He is an expert at figuring out what it is your business needs, and then hooking you up with the person or company that can fulfil them.
That could be talent, or it could be an investment.
If you are a creator, flow probably involves thinking of new ideas, synthesising knowledge, and tinkering.
It probably does NOT involve spreadsheets and marketing execution plans, and it may not be around raising money.
The key to operating a high performing business is to divide the critical tasks out and finding people who will be operating within THEIR Zone of Genius when performing them.
This sounds easy and for some, like Brad, it is.
But if you have ever struggled with hiring or partnering, then I’d suggest you give this framework a try.
Questions to ask google doc