Cheat Sheet
- Crowdfunding, while new, has evolved a TON in the last six years
- There is too much competition and repeat backers are too savvy to simply throw up a page and hope it does well.
- You’ve heard me say this before but rescuing a flailing campaign is possible… but not likely. Your pre-launch plan is critical. Build your list or you are likely to fail.
- Still don’t believe me? Listen to Roy… he’s raised over $75 million!
About This Episode
I love having industry insiders on the show.
I learn as much from these talks as you guys do, and it is nice to hear other people say the same things… like that you NEED an email list beforehand… but say it in slightly different ways.
It is also fun to watch what a guy like today’s guest, Roy Morejon, is up to.
Roy has been in the digital marketing space for a while and chanced into crowdfunding when a failing campaign came to him for help.
He was able to use his extensive PR contacts to rescue that campaign, and in the processes found his new calling… advising and managing Crowdfunding campaigns.
Since then, he has raised over $75 million for his clients and has taken the business of advising campaigns to incredible levels:
- He bought an industrial design firm to be able to help design and build client products and in-house products
- He took over The Art of the Kickstart podcast.
- And he now advises 80% of his clients AFTER the campaign and helps them transition from a campaign to a business.
I have been thinking for a while how a crowdfunding campaign is the start of a business, and how I can help my clients make the transition.
I believe that if you start thinking of Crowdfunding as the start of a business, and not a way to make some fast money, you will do a lot better.
Resources Mentioned
