Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training for and completing a Half Ironman? The answer may surprise you (and not at all flattering)…. Sheer terror. Terror and threat of public ridicule. As a Crowdfunding […]

Cheat Sheet Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t  mess around in […]

Cheat Sheet All consistently successful physical product companies follow similar paths to product launch. They may all have different names for each step, but goals of each step are the same. Great companies do as much work before launch as they can minimizing risk by controlling variables and costs. Inexperienced Crowdfunders don’t. The result is […]

Cheat Sheet Equity Crowdfunding and Rewards-Based Crowdfunding have some key similarities and some key differences. The main difference is instead of a reward, backers end up becoming shareholders. Projects that don’t make great rewards campaigns, like B2B, SaaS, or local services, can make great Equity Crowdfunding campaigns. Because the industry is so new, and securities […]

Cheat Sheet You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get grow with every unit you sell! You have to be aware of all the potential pitfalls so you can avoid the manufacturing death spiral as much as humanly possible. Having a buffer in the bank is a […]

Cheat Sheet Getting customers is easy. Fulfillment is Hard. Lots can go wrong, especially if you introduce complexity into your perk designs. Having a working prototype is key before you launch. It shows potential Backers that you care enough about the problem to build it first. More importantly, if you complete the prototyping process, it […]

Cheat Sheet Amazon is simply a sales channel, NOT the “end game”. Build other channels in tandem. You are playing in Amazon’s sandbox. That means they can change whatever they want whenever they want. One of the channels you must build to have stable success is your OWN. You can essentially turn a physical product […]

So you’ve listened to all the podcasts…. Perhaps even taken my course, Crowdfunding Domination… You had a successful crowdfunding launch and now it’s time to create a real business. Now what? How do you transition from having a “campaign” to having a “business”? If you are looking to eventually get your product into large retail […]

Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and […]

Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com.   The Cheat Sheet   Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just good marketing. If you are really good at […]