SPECIAL BEHIND THE SCENES EPISODE!!
If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to this episode.
In this episode, I am speaking with one of my clients, Chris Predergast of JamStack.
JamStack is the World’s First Attachable Electrical Guitar Amplifier. If you play electric guitar, then you are probably freaking out right now because you can guess what this thing does…
If you aren’t, you’ve probably seen acoustic guitars at house parties or around a campfire before…
The JamStack makes your electric guitar as portable as your acoustic guitar.
I am super excited about this product, but enough about that.
Chris and I are in the MIDDLE of the pre-launch campaign as of publication.
The actual launch is happening around November 21, 2016…
We are just waiting for Kickstarter to approve our project.
“But Khierstyn, if you haven’t launched, how do you know the campaign will be successful?
Because I have been a part of and studied so many campaigns, that there is basically no WAY this campaign can fail. Although we don’t know how well it will do, the responses we’ve received to it so far put little doubt in my mind that we will hit our initial goal.
The product is great and fills a strong need.
The founder is incredible.
The audience is SUPER passionate.
And we are building the audience the RIGHT way.
In this episode, we go over pretty much EVERY DETAIL that’s required to build a list before you launch your campaign.
You have heard a lot of the information before, but the discussion has never been so specific because the conversations happen months after the campaign ends.
We go over…
- Ad spend
- Ad strategy
- Email strategy
- Facebook group strategy
- Influencer pitching
- *BONUS* special “Insider’s Group” strategy that I learned from a friend and am trying out for the first time and OMG it is unbelievable!
I’m adding this episode to my “required listening” page, it’s that important.