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What Is Shopify And How Does It Work?
YouTube video

When it comes to e-commerce solutions, choosing the best e-commerce platform for your online store can easily get overwhelming. Today I want to show you the popular e-commerce platform, Shopify, and some examples for Shopify theme customization and storefront builds and designs so you can learn how to start an e-commerce business.

What is Shopify? How does it work, and is it the right platform for your online store? Shopify is the leading e-commerce platform that allows you to build a website for your business with a powerful backend that connects to straight to your fulfillment center.

People commonly mistake Shopify to be like Amazon, where you can have a sales listing for your product and they can connect you to customers searching for it to drive traffic to your page, and then generate sales – but this is not the case. Shopify is not a marketplace, which means you’re still responsible for driving your own traffic.

When looking for the right e-commerce solutions for your business, you have to know that Shopify allows you to customize your store and website with its technology. This gives your brand great advantage. Having your own storefront allows you to have more control over your store, have access to customer data, and build a brand that reflects your goals.

Shopify’s backend empowers you to have access to your store’s data so that you know exactly how your store is doing, which is great especially when you’re still learning how to start an e-commerce business. This makes it the best e-commerce platform for beginners. Shopify gives you a 14-day trial to test it, so take it and see if it works for you!

Khierstyn – Founder and CEO at launchandscale.co

Shopify -or- Kickstarter? That is the question!

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Take the quiz to find out where you should launch your first (or next) product