How To Budget For Your Kickstarter Campaign (A Step-By-Step Guide)

How can you best build a campaign budget for your Kickstarter launch? Is it even worth having a Kickstarter campaign? When planning for your Kickstarter launch or crowdfunding campaign, you need to know how much you should budget, and what your projected yield and return on ad spend might be. This way you can see what profitability you can expect on the other side of your launch.

In today’s video, I’m excited to share a forecasting resource that has been very useful for my clients, which I have never shared publicly before. When launching your Kickstarter campaign, you may not know what to budget for or how to decide if Kickstarter is even the right platform for your product. While I love Kickstarter, I’m all about you choosing the right platform, and I want to give you the tools to figure that out.

Before you get into the assessment, make sure you know your numbers. What is your cost of goods per item? How much is the cost of freight and shipping? What is your product price? What is your minimum order quantity? If you know your numbers, you’ll be able to know how much funding you need to raise to make your product launch worth it.

Once you know your numbers, in this video I walk you through how you can use this forecasting resource step-by-step so that you can build a product or Kickstarter launch budget and project your return on ad spend.

Khierstyn – Founder and CEO at

Shopify -or- Kickstarter? That is the question!

Take the quiz to find out where you should launch your first (or next) product

Take the quiz to find out where you should launch your first (or next) product