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Building an eCommerce Business and competing in a 17 Hour Triathalon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches.

Here are nine lessons that you can apply to your next product launch.

РKhierstyn, founder of