In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?
For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.