A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Having a product that does well will attract also sorts of interested parties, including distributors, wholesalers, retailers, and influencers. The beauty of the halo effect is that it creates traction from your Kickstarter launch that then propels your business forward. Another way that it does this is by allowing you to capitalize on the SEO that Kickstarter has already established. When you’re building a website, it takes a long time for Google to rank you well. You may not even have the budget to improve your rankings on Google on your own. But Kickstarter is going to rank in the top two or three search results when someone types in your product. This is because it has lots of longevity, trust, and traffic. Yet another benefit is being able to engage in multi-channel marketing. When you do your product launch, you can take the momentum that you built, and do a subsequent launch on Amazon. This is a big deal because as one of the largest search engines, you need to be on Amazon. Your Kickstarter launch is more than just a one-off event — it’s the beginning of your business. With the halo effect, your campaign becomes a launchpad for rapid growth.