You’ve come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it. Shortly after your launch… Someone steals the idea from you and ends up taking all the spotlight (and success). Or at least, that’s what many of us entrepreneurs fear when launching new products. Luckily, there are measures in place to protect us from that exact scenario: trademarks and patents.