➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would’ve had before. BUT that doesn’t mean it’s an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of these product launch failures have become the poster children for Kickstarter’s sometimes less-than-stellar reputation. If you want to avoid becoming another one of those poster children, you need to know where Kickstarter fits in the product development process. As times have changed, so has the way you need to use Kickstarter (or Indiegogo). In this video, I talk about whether or not Kickstarter fits in the product development phase, and how to use it best for a product launch. If you’d like to personally work with Khierstyn with your product launch, go to www.workwithKR.com.