In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!
“People buy based on emotion. People buy results.” – Khierstyn Ross
“Lead with the result that the product gives in someone’s life.” – Khierstyn Ross
Timestamps:
1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market
3:13 – The advantage of comparisons on premium solutions over comparison on price differences
3:56 – How you build a brand that stands out
4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product?
5:44 – What does “results-driven marketing” means and how it is advantageous for you
