How do you build an audience that’s super-engaged and desperate to buy your product? In today’s video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you’ll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he was able to launch a course that resulted in an almost unheard of 10% conversion rate (from lead to sale). This unique approach focused on a giveaway contest to nurture his leads and get them super engaged and ready to buy anything being sold! And when I say ‘anything being sold’, I really do mean it! In this case, a course on learning Spanish. Spanish verb conjugation, anyone? I really enjoyed my conversation with Timothy. I hope you do too! ••••••••••••••••••••••••••••••• 5 Things You Will Learn In This Video: – Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course – Why you need to focus on a BIG first day for your launch – How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet – How sometimes making people do MORE work is better for sales than making a task as easy as possible. – The psychological difference between a “launch” and “drawing 🙂”, and how it can drive sales
