Launch Your Product
Are you ready to launch your product, yet unsure on the process you should take for the biggest chance of success? We will work with you to reach and exceed your goals in the competitive market in Ecommerce through personalized marketing campaigns.
Whether you’re considering a Kickstarter campaign or launching on your own website, we help with both. Through our hands-on approach we will launch your product for not only immediate but long term sales, ensuring our market efforts are met and maintained for your business to carry on growing into a recognized, popular brand.
The market strategies we create will depend on your goals, audience, what you are selling and the channels you want to focus on. Each year more than 30,000 new consumer products are launched, and a huge percentage of these fail. We pride ourselves on 7 years experience in building million-dollar brands.
Digital Marketing Services For Your Launch
We offer a range of services at our product marketing agency to help in launching your product. These include paid advertisement, website design and build, email marketing, conversion optimization for your online store, social media, content management, and store management (Shopify and BigCommerce).
At Launch and Scale™ we use these marketing tactics as they are proven to land your product infront of your ideal customer and push sales successfully. All of our product marketing services have been used across businesses in multiple industries, including fashion, tech, wearables, baby products, and more.
Sales Funnel & Paid Conversion Optimization Targets
We will start by optimizing your site to convert, then driving traffic to it using Facebook, Instagram, and Google Re-marketing. As CPA is also heavily dependent on how your Store converts, our goals are to gauge and optimize your advertising based on the following goals.
- COST PER ACQUISITION:
- Our goal is to get your CPA at or above a ROAS of 1.8-3.5 Our goal over the first 90-days is to gauge existing CPA and to bring that down through optimization.
- WEBSITE CONVERSION RATE:
- As a relatively new online store, we’ll work to get your store conversion rate to at least 1.5% or higher and continue to optimize it.
Paid Advertising - Meta and Google
We optimize your sales and marketing activity across multiple channels by creating demand, generating interest, and delivering qualified sales leads.
Facebook (Meta), Instagram, and Google Remarketing are the preferred channels for your paid media. They are visually rich, which makes them good platforms for physical products.
THIS SERVICE INCLUDES:
- Research and Identifying audiences, strategy, and planning
- Campaign and audience tests set up
- Ad copy design and copywriting for ads
- Budget splitting for testing
- Tracking set up and integration across the whole funnel
Email Marketing
EMAIL MARKETING IS THE FOUNDATION TO KEEP YOUR CUSTOMERS AND AUDIENCE ENGAGED.
We will suggest content designed to engage your audience, drive sales through email marketing, increase reviews, and build a community. Monthly, we’ll prepare an effective weekly content strategy, implement the design and tracking, and of course, writing, and scheduling the email broadcasts.
We are a Klaviyo Professional Partner and recommend using Klaviyo as your Email CRM platform.
Email Automations/Flows
We will build out the 3 Foundational Email Marketing Sequences every store needs:
- Abandoned Cart Sequence
- New Customer Welcome Sequence
- New Subscriber Welcome Sequence
Once the copywriting of these emails has been approved, we proceed to build out the flows in Klaviyo (or your existing email CRM).
Crowdfunding Campaign Page Design and Build
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Web Design, Build, and Optimization
Think of your online store as your physical shop. You wouldn’t have clutter scattered across the floor, no direction, and an unclear checkout area. This is where we come in and build custom designs which really communicate your brand within a user-friendly design.
Not only will you have a beautiful design but also a responsive, optimized site which will help to convert visitors. We will start by sketching out the wireframe and body of the store, followed by setting up customization of the theme for pages and live chat if required.
It is incredibly important to incorporate your branding throughout the design, so this will be a driving force for the overall layout. This helps build brand awareness and a memorable, trusted business.
Throughout the design process, we will also make sure to integrate apps for bundles, up-sells, cross-sells and customer loyalty programs which will help to increase revenue and keep customers happy. Your email CRM (Klaviyo) will also be properly integrated with your store so that we can gather accurate data from your Shopify website to influence email marketing.
See what people have to say about working with us
Client Success Story
Lisa Myers | Founder & CEO, Ceres chill
How Our Client Went From Full Time Lawyer To 7-Figure Online Seller.
Who are our Launch services suited for?
Who Should
People who have a physical product or physical product brand.
Existing Online Sellers who have past the launch phase and are looking to scale their business to the next level.
Amazon sellers that are looking to create a brand presence off of the amazon platform and create a broader impact.
Post crowd funding creators.
Who Shouldn't
People who are launching digital products or courses.
People who don’t know why they want to launch a product.
- People who are looking for someone to launch their product for them.
People who who are looking for someone to market their product for them.
About Our Founder, Khierstyn
Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.
Frequently Asked Questions
You get everything you need to confidently test and validate your product. Literally everything. The entire program is described in detail here.
The workshop is lead by million dollar brand creator, (and founder of Launch and Scale™) Khierstyn Ross. She’ll be there to guide you along the validation journey and give you individual feedback on your work.
The half day online sellers spend with us are pivotal, and will get you a level of clarity and momentum that cannot be duplicated. Right now, we only offer workshops virtually.
Online Sellers pay for the 6-week program, but you can go as fast or as slow as you want (up to 12-weeks).
Other Launch and Scale™ Services
Scale My Business
Product Strategy & E-Comm Marketing Expertise To Boost Revenue
We know what it takes to scale and sell products online; and digital marketing strategies are the driving force. Our e-commerce marketing company uses methods such as Facebook and Google ads, email marketing, and conversion rate optimization for your website. We can work with you and your budget to source the best route as you scale your brand and increase your profits.
Validate My Product
Get Your E-Comm Product Validated In As Little As 6-Weeks
If you’ve got a product that you’re not sure is ready for the big leagues, we are here to help. In as little as six short weeks, we can help set you up with your own storefront, drive traffic to it, and get real customers buying or pre-ordering your product. We’ll also help analyze the results so that you can make informed decisions about the future of your business.
Get Our Exclusive Product Launch Bundle For Free
What Do you get in the Bundle?
- 5-Day Mini Course on How to Launch Your Product Online ($497 value)
- Our List of 32 Free (or Inexpensive!) Ways to Sell Your Product ($27 value)
- Case Study: How We Increased A Shopify Store Conversion Rate from 1.87% to 4.73% in 30 Days ($97 value)
Ready To Get Started?
Does this sound right for you? If so, book your product launch call today! We will firstly want to know all about your business and product to check that we fit the glove, and know that you are serious about scaling your brand.
Once contact has been made, we can get started on choosing the right package for you and get your product off the ground. Simply book your call by hitting the button below and let’s get started on making it happen.