A Guide To Increase Ecommerce Sales In 2022
Ecommerce is a rapidly growing industry with a huge set of competition. But how exactly do you increase your sales against other businesses? Even if you know your product is a hot-ticket item, existing brands and new sellers need to understand techniques and tricks to selling and getting an edge above the tough competition. This blog will explore various ways that ecommerce businesses have come out on top and grown their sales effectively.
There are many ways that you can boost your revenue and have shipments released daily. It all comes down to your marketing efforts and how successful you are at building relationships with potential customers. About 87% of UK households went online shopping in 2020, giving a clear picture into the opportunity that ecommerce stores have to offer.
How You Can Start Boosting Ecommerce Sales
Have A Clear & Powerful USP
Having a clear outline on your unique selling proposition is key to increasing online sales. This defines your business and will add direction to any tactics or strategies used to help grow your online store. Knowing your position will determine how you market what differentiates you from competitors, and the exact problem you are solving for your target audience.
Learn About The Right Pricing
One of the main reasons people are wary about purchasing items online is that their money will go to waste. When releasing a new item it can be handy to offer an exclusive deal to ‘first buyers’ such as free shipping or a first-time buyer incentive like a free-gift or discount; this will push customers to buy products through the fear of missing out on an offer available for a specific amount of time.
If you are currently experiencing a low amount of sales, it’s important to take a look at this and test different pricing to see whether this is a playing factor. Other influences for the price you set will be your competitors and consumer trends.
Invest In Email Marketing
Email marketing is a great form of communication for you to share products with previous and new customers. This can be used to send personalised emails including products relevant to previous purchases, deals, new items on sale and giveaways. Having a distribution channel where you can communicate with hundreds of recipients while sending them to your website or a landing page is key to increasing conversion rates.
The best email marketing software for Shopify stores is Klaviyo. This comes with a range of automation features that make it easy to use, along with creative templates for you to add in branding and create a unique, memorable feel to your emails! You can then use lead capture forms on your website for visitors to fill in with their email address and build a list of contacts.
Use Shoppable Posts On Instagram and TikTok
Instagram shopping allows business accounts to post videos of products so that followers can easily shop on the social media platform. The shoppable post features include tools such as links to product pages, and product catalogues. It is also very beneficial to have an account for content marketing and limited time offers, allowing you to post content of your products for people to see, along with other topics that interest your target market.
With more than 800,000 shoppers using Instagram every month, it’s clear to see why it’s such a great social app to boost your ecommerce sales. You can also run Meta™ (Facebook) ads on both platforms and have your products placed in front of your target audience.
It’s important to note that people accessing your ecommerce site from Instagram or TikTok will most likely be using their mobile device. This is one of many reasons why it is so important that your website is optimised and responsive for multiple devices including desktop.
Personalise Content & Pop-Ups
Personalized content is one of the topmost effective ways that businesses increase their ecommerce sales. Customers love to see items that best match their previous purchases and desires, and are much more likely to buy products that have been recommended specifically for them. A few ways you can tailor content for customers includes:
- Using a product-detail page (PDP)
- Displaying products based on location
- Include ‘Continue Shopping’ to revisit old pages
- Add offers based on user-behavior
Having an automated pop-up available for people that have had an item in their basket for a specific amount of time can also be handy to decrease cart abandonment. This can then include a CTA driving customers to the checkout page to complete the previous purchase that they intended to make.
Add A Live Chat To Your Website
It may sound simple, but a live chat addition for customer service can have a great impact on increasing purchases and beneficial customer reviews. About 69% of shoppers in the US demand live chat features, and it is one of the top service choices for consumers. People want answers quickly, without having to navigate to find contact pages and send out emails externally.
With the addition of a live chat queries can be answered easily. People will often leave the checkout process if a concern arises and it cannot be resolved, therefore it is important to have a chat on hand to keep people on your site. This can either be in the form of a chatbot that replicates human communication, which may be rule-based, machine learning or hybrid, or you may opt to have a human working to respond to customers.
Include A Page For Blog Posts
Blog posts are not only great to provide visitors with insightful content, but it also shows your customers that you value them and want to share exciting new articles. Content may include new product releases, topics surrounding your brand, team updates or tips and tricks. All of this can also be optimized for SEO purposes, allowing you to become visible in search engines for relevant keywords and increase website traffic. This opens up the opportunity to be found by people that are not directly searching for your products.
Blogs are also effective in building a community within your customers. You can add a personal feel to all of your articles, as if the posts are coming from real people rather than just a business. These pieces of content can then be shared across social media platforms to further reach your audience and allow followers to interact in comments and share beyond your page.
Having this stream of content may then be picked up by other websites, giving you the opportunity to receive backlinks. This is important for SEO as it shows credibility to your website and that your content is worth reading. People following this link will then be able to navigate to your store and find out about the products you are selling online.
Automate A Request For Reviews After Purchases
Reviews from loyal customers are vital for any ecommerce businesses. They build trust, present credibility and show that your relationships are strong with customers. Having an automated system where reviews are requested, whether that be an email 7-14 days after delivery, pop-ups or in the booking confirmation can be a highly effective technique to gather more reviews for your website. This can then be displayed both on your site and Google to encourage visitors to purchase items from your business.
Reviews have a powerful impact on visitors making purchasing decisions. Potential customers can see how your product or service has served people just like them, rather than simply relying on the voice of a business they may not have bought from before.
Minimise Shipping Time-Frames
People have just purchased an item from your website, and it takes 2 weeks to arrive where they were only expecting a few days. Now, they may ask for a refund, or leave an angry review on your website which will have a long lasting impact. Customer satisfaction is critical to make sure people come back, and positively pass on the word of your business.
Shipping and delivery issues will be one of the top reasons people leave bad reviews, so it is important to try a few of these steps to reduce times or angry customers:
- Include free shipping (they can then choose for more expensive options if they need quick deliveries)
- Don’t commit to too ambitious timeframes
- Use analytics and logistics to predict demand
- Over communicate expectations for how long shipping will take
- Provide a tracking number with all orders
- Have local warehouses.
Land More Customers For Your Ecommerce Products
If you visit a store in person there is an opportunity to see, touch and physically experience the product before buying. With ecommerce shopping, you have the job of digitally sharing products under the best spotlight for buyer personas. Having incredible imagery, detailed descriptions, using Artificial Reality to improve the virtual shopping experience, and a website that presents a professional shop all help to make it easier for consumers to buy from you.
Try to understand exactly what your customers want, what they’re looking for and give it to them. Understanding your target audience and being consistent will not only help you to generate sales for your products and services, but will also build a brand that people know and trust.
If you are ready to launch and scale your ecommerce products, then we are here to help grow your million dollar brand. We can set you up with your own storefront, implement digital marketing strategies and have your perfect customer purchasing your product. Launch and Scale™ can work as either a done-for-you marketing partner or consulting; schedule a call today to find the best option for your growing business.