How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand

Launching a new product is always a daunting task for any entrepreneur. However, launching a product during a supply chain crisis can make things even more challenging. That’s what Suzy Weeks, founder of Movi Family, experienced when launching her premium baby brand. 

Despite facing numerous obstacles, including a new product, a new brand, and a global pandemic, Suzy was able to successfully launch her brand on Shopify and hit $20,000 in sales in the first month.

In this blog, Suzy shares her journey of building a brand from scratch and what goes into launching a new Shopify store. She talks about the importance of branding and how it creates trust, especially in the baby industry where new parents want the best for their child.

The Product Development Process

As a mom of two small children, Suzy had first-hand experience with the pain points and challenges of diaper changing. She wanted to create a diaper changing pad that was not only functional but also aesthetically pleasing and would fit in with her nursery décor. 

Suzy conducted market research and identified the gaps in the market for premium diaper changing pads that were both functional and aesthetically pleasing. This led her to design a diaper changing pad that was easy to clean, had a waterproof surface, and was made of high-quality materials. 

She also chose a color scheme and design that would fit in with any nursery décor, making it a versatile product that could appeal to a wide range of customers.

She worked collaboratively with a designer to create a product that stood out in the market. They researched customer reviews and identified areas of improvement, while also considering the brand’s overall story and values.

How They Built Their Audience

Investing in branding from day one can pay off in the long run. This was the approach taken by Suzy Weeks.

From the start, Suzy focused on creating a strong brand identity and building an audience through social media and list building. This allowed her to connect with her target audience and create a loyal customer base.

How They Launched On Shopify

Launching a new Shopify store can be challenging, especially when you’re dealing with a supply chain crisis, a new product, a new brand, and unexpected timeline setbacks.

However, Suzy persevered and was able to hit $20,000 in sales within the first month of launching her store. Here are some key takeaways from Suzy’s experience:

  1. Conduct thorough market research: Suzy identified a gap in the market for premium diaper changing pads and conducted market research to confirm her suspicions. This helped her understand the demand and potential for her product.
  2. Invest in design and branding: Suzy chose to create her own design and build a premium brand rather than white-labeling an existing product. This helped her differentiate her product from competitors and build a loyal customer base.
  3. Navigate compliance and testing: The baby product industry is heavily regulated, and Suzy had to navigate compliance and testing to ensure her product met safety standards. This required time, effort, and investment but was necessary to bring a safe and compliant product to market.
  4. Be adaptable: Unexpected setbacks and delays are common when launching a new product, but Suzy remained positive and adaptable throughout the process. She was able to adjust her timeline and approach as needed and still achieve success.
  5. Focus on customer experience: Suzy prioritized customer experience and satisfaction, which helped her build a loyal customer base and drive sales. She offered exceptional customer service, fast shipping, and a hassle-free return policy, all of which contributed to a positive customer experience.


In conclusion, launching a new Shopify store can be a challenging but rewarding experience. By conducting thorough market research, investing in design and branding, navigating compliance and testing, being adaptable, and focusing on customer experience, Suzy was able to successfully launch and grow her baby product brand, Movi Family. Aspiring Shopify store owners can learn from Suzy’s experience and apply these lessons to their own brand launch and growth strategies.

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