When I tell sellers that the right email list management can generate up to 25% of their revenue, they often look at me like I’m crazy. But the truth is, once you learn how to master email marketing, sales can increase dramatically.

Most new online sellers spend 100% of the time on customer acquisition and end up neglecting those who’ve already been acquired. What many don’t often realize is that we have revenue sitting on the existing networks that we haven’t tapped into yet.

The key to proper email list management is being able to nurture your relationship with these people. Learning how to master email marketing involves learning what kind of content resonates with them. And you can always ask!

A great strategy is to simply send an email asking for topics they’d be interested about. If you don’t have much people on your list just yet, you can also ask feedback from friends with profiles similar to your target audience.

Another tip is to ask customers what the best thing about your product is. This is a great way to get data on why people are buying. This helps you better position your product and know which features to highlight.

When your email list management is solid, you won’t struggle to get customers. Learn how to master email marketing, and growing your brand will be much easier.

Khierstyn – Founder and CEO at launchandscale.co