Blog - Launch and Scale™

WELCOME To The Build Your Audience Challenge!

October 18, 2021 No Comments

If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.

Mindset Challenge Video #4: THE GLASS CEILING

October 18, 2021 No Comments

Is the fear of happiness limiting you? It may sound counterintuitive, but unless you learn to expand your comfort zone, you may end up sabotaging yourself.

Mindset Challenge Video #3: THE OPPORTUNITY

October 18, 2021 No Comments

In this Mindset Challenge video, I talk about building a business online and seizing opportunities to reach the product launch success you want. I share my beginnings in eCommerce, starting with my very first Kickstarter campaign, and how that progressed to helping others in building online brands — some of which I share as case studies.

Mindset Challenge Video #2: THE VISION

October 15, 2021 No Comments

Often, when you get into the day-to-day of being an entrepreneur, you can lose sight of your long term business goals. But if you take the time to really develop a vision for your eCommerce brand and set a BHAG (Big, Hairy, Audacious Goal), then you can start focusing on the things that really matter.

Mindset Challenge Video #1: START HERE

October 14, 2021 No Comments

I’m excited to introduce you to something I’ve NEVER done before on my channel. We’re releasing not 1 but 2 challenge playlists, starting with the Mindset Challenge. This challenge will help you push through your comfort zone as you start building a business online, launching a new product with a Kickstarter campaign, or scaling your brand online.

How Apolis Sets Itself Apart In The Bag Market (A Brand Audit)

August 16, 2021 No Comments

For today’s video, I’ve decided to do this brand audit of Apolis bags because I think they’re a brand that we can all borrow some best practices from. Their website makes it really easy for shoppers to buy their product and connect to their brand. Let’s take a look at what they’ve done to achieve brand differentiation in the reusable bags market.

How Vessi Went From Kickstarter To SUCCESSFUL Online Business

August 4, 2021 No Comments

In today’s brand audit, we’ll take a look at Vessi Footwear, a successful waterproof shoe brand that I feel has done so many things right. I’m excited to show you how brand awareness, product line extension, and a great Kickstarter campaign has helped Vessi become the successful brand they are today.

How To Charge Sales Tax During Your Kickstarter Campaign

August 2, 2021 No Comments

In this video, I explain how to charge sales tax during your Kickstarter campaign. Despite the fact that Kickstarter doesn’t allow you to charge sales tax on online purchases or on the items that you raise funding for within their platform, there are 2 WAYS you can go about it – one of them being my recommended tool, BackerKit.

How To Budget For Your Kickstarter Campaign (A Step-By-Step Guide)

July 20, 2021 No Comments

How can you best build a campaign budget for your Kickstarter launch? Is it even worth having a Kickstarter campaign? When planning for your Kickstarter launch or crowdfunding campaign, you need to know how much you should budget, and what your projected yield and return on ad spend might be. This way you can see what profitability you can expect on the other side of your launch.

How Big Should Your Email List Be Before Product Launch?

July 16, 2021 No Comments

How big does your audience need to be before your product launch? The truth is that there’s no single answer to it. Different businesses have different needs. In fact, a list built to have qualified buyers and qualified leads is way more valuable than buying an email list which may give you plenty, but results in very little conversion. Today’s video covers the things you need to consider in building an email list, and how you can use our FREE Pre-launch List Size Calculator as a guide.

Brand Audit: What Makes MUD\WTR A Winning Morning Routine

July 13, 2021 No Comments

For today’s brand audit, we’re look at coffee alternative MUD\WTR and dig into what they’ve done successfully as a business, with their focus on improving the overall health of their consumers. In today’s MUD\WTR review, I walk you through their website experience and the superb customer experience they provide customers like me.

Brand Audit: What Prose Does Extremely Well To STAND OUT

July 9, 2021 No Comments

As a marketer and as a consumer, it’s exciting to be able to analyze the products and brands that we love and use daily. And so today, I walk you through the entire Prose Hair customer journey

From $0 To $250K In 12 MONTHS (During A Pandemic!)

July 5, 2021 No Comments

Building a successful online business is not an easy feat, let alone scaling your business in the middle of COVID-19. Today, I share an in-depth conversation with one of my clients, Eric Howard, founder of Cali Weights. We talk about online marketing, logistics, and customer service strategies that helped turn a fitness idea into a pandemic proof business.

7 Ecommerce Marketing Tips To Help Your Business Grow FAST (100% Proven)

June 28, 2021 No Comments

Looking to grow your eCommerce business? In this video, I’m sharing 7 eCommerce tips for success that we use to build brands for Shopify entrepreneurs or for eCommerce store owners on other platforms.

5 BIG MISTAKES Beginner Shopify Owners Make

June 25, 2021 No Comments

5 BIG MISTAKES Beginner Shopify Owners Make

What Is Shopify And How Does It Work?

June 23, 2021 No Comments

What is Shopify and how does it work? When it comes to e-commerce solutions, choosing the best e-commerce platform for your online store can easily get overwhelming. Today I want to show you the popular e-commerce platform, Shopify, and some examples for Shopify theme customization and storefront builds and designs so you can learn how to start an e-commerce business.