I’m excited to introduce you to something I’ve NEVER done before on my channel. We’re releasing not 1 but 2 challenge playlists, starting with the Mindset Challenge. This challenge will help you push through your comfort zone as you start building a business online, launching a new product with a Kickstarter campaign, or scaling your brand online.
For today’s video, I’ve decided to do this brand audit of Apolis bags because I think they’re a brand that we can all borrow some best practices from. Their website makes it really easy for shoppers to buy their product and connect to their brand. Let’s take a look at what they’ve done to achieve brand differentiation in the reusable bags market.
In today’s brand audit, we’ll take a look at Vessi Footwear, a successful waterproof shoe brand that I feel has done so many things right. I’m excited to show you how brand awareness, product line extension, and a great Kickstarter campaign has helped Vessi become the successful brand they are today.
In this video, I explain how to charge sales tax during your Kickstarter campaign. Despite the fact that Kickstarter doesn’t allow you to charge sales tax on online purchases or on the items that you raise funding for within their platform, there are 2 WAYS you can go about it – one of them being my recommended tool, BackerKit.
How can you best build a campaign budget for your Kickstarter launch? Is it even worth having a Kickstarter campaign? When planning for your Kickstarter launch or crowdfunding campaign, you need to know how much you should budget, and what your projected yield and return on ad spend might be. This way you can see what profitability you can expect on the other side of your launch.
How big does your audience need to be before your product launch? The truth is that there’s no single answer to it. Different businesses have different needs. In fact, a list built to have qualified buyers and qualified leads is way more valuable than buying an email list which may give you plenty, but results in very little conversion. Today’s video covers the things you need to consider in building an email list, and how you can use our FREE Pre-launch List Size Calculator as a guide.
For today’s brand audit, we’re look at coffee alternative MUD\WTR and dig into what they’ve done successfully as a business, with their focus on improving the overall health of their consumers. In today’s MUD\WTR review, I walk you through their website experience and the superb customer experience they provide customers like me.
As a marketer and as a consumer, it’s exciting to be able to analyze the products and brands that we love and use daily. And so today, I walk you through the entire Prose Hair customer journey
Building a successful online business is not an easy feat, let alone scaling your business in the middle of COVID-19. Today, I share an in-depth conversation with one of my clients, Eric Howard, founder of Cali Weights. We talk about online marketing, logistics, and customer service strategies that helped turn a fitness idea into a pandemic proof business.
Looking to grow your eCommerce business? In this video, I’m sharing 7 eCommerce tips for success that we use to build brands for Shopify entrepreneurs or for eCommerce store owners on other platforms.
5 BIG MISTAKES Beginner Shopify Owners Make
What is Shopify and how does it work? When it comes to e-commerce solutions, choosing the best e-commerce platform for your online store can easily get overwhelming. Today I want to show you the popular e-commerce platform, Shopify, and some examples for Shopify theme customization and storefront builds and designs so you can learn how to start an e-commerce business.
In this video, we’re going to discuss customer retention strategies. Like most brands, you may tend to focus on new customer acquisition, rather than customer retention or the money that’s already being made within your existing customer base.
How to charge shipping for Kickstarter rewards
In this video, I discuss Kickstarter rewards strategy and share some Kickstarter page layout tips that will help you convert more traffic and increase your profitability.
Today, I will be kicking off the first part of my brand new video series on understanding what rewards are on Kickstarter and how to
Today I’m going to be giving you 7 tips for Instagram advertising in 2021. Whether you’re wondering how to run ads on Instagram for the
In today’s video I’ll be sharing the 3 email flows – specifically Klaviyo email flows – that every eCommerce brand should have. When you launch
How to Create the Ultimate Kickstarter Video
You have an idea for a product that you think — you know — is fabulous. Your friends, family, and hair stylist have told you
