If you want to grow your brand quickly, do what other successful eCommerce brands do — intelligent marketing. And today, I specifically talk about how riding on the Flywheel effect can get you there.
In this video, we talk about building traffic onto the marketing ecosystem that we discussed on Day 4, and how we can make the most out of the website visitors we gain. We look at Monk Manual as a case study for businesses that already have their own websites set up, and we also talk about what businesses at the pre-eCommerce launch stage should do.
In this video, I want to pop in to give you your final assignment. I’ve been receiving quite a few emails asking how we can provide more support as you go into your product launch. So today, I’m going to summarize the challenge and help you make your final decision, which will help us to help YOU achieve a successful product launch — whether you’re launching on Kickstarter, Shopify, or want to scale your current online business.
In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?
This module is going to be the gateway into building a funnel and starting to reach customers online. I’ll share some landing page ideas and show you how to start creating a marketing ecosystem. Ready?
Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.
For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.
If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.
Is the fear of happiness limiting you? It may sound counterintuitive, but unless you learn to expand your comfort zone, you may end up sabotaging yourself.
In this Mindset Challenge video, I talk about building a business online and seizing opportunities to reach the product launch success you want. I share my beginnings in eCommerce, starting with my very first Kickstarter campaign, and how that progressed to helping others in building online brands — some of which I share as case studies.
Often, when you get into the day-to-day of being an entrepreneur, you can lose sight of your long term business goals. But if you take the time to really develop a vision for your eCommerce brand and set a BHAG (Big, Hairy, Audacious Goal), then you can start focusing on the things that really matter.
I’m excited to introduce you to something I’ve NEVER done before on my channel. We’re releasing not 1 but 2 challenge playlists, starting with the Mindset Challenge. This challenge will help you push through your comfort zone as you start building a business online, launching a new product with a Kickstarter campaign, or scaling your brand online.
For today’s video, I’ve decided to do this brand audit of Apolis bags because I think they’re a brand that we can all borrow some best practices from. Their website makes it really easy for shoppers to buy their product and connect to their brand. Let’s take a look at what they’ve done to achieve brand differentiation in the reusable bags market.
In today’s brand audit, we’ll take a look at Vessi Footwear, a successful waterproof shoe brand that I feel has done so many things right. I’m excited to show you how brand awareness, product line extension, and a great Kickstarter campaign has helped Vessi become the successful brand they are today.
In this video, I explain how to charge sales tax during your Kickstarter campaign. Despite the fact that Kickstarter doesn’t allow you to charge sales tax on online purchases or on the items that you raise funding for within their platform, there are 2 WAYS you can go about it – one of them being my recommended tool, BackerKit.
How can you best build a campaign budget for your Kickstarter launch? Is it even worth having a Kickstarter campaign? When planning for your Kickstarter launch or crowdfunding campaign, you need to know how much you should budget, and what your projected yield and return on ad spend might be. This way you can see what profitability you can expect on the other side of your launch.
How big does your audience need to be before your product launch? The truth is that there’s no single answer to it. Different businesses have different needs. In fact, a list built to have qualified buyers and qualified leads is way more valuable than buying an email list which may give you plenty, but results in very little conversion. Today’s video covers the things you need to consider in building an email list, and how you can use our FREE Pre-launch List Size Calculator as a guide.
For today’s brand audit, we’re look at coffee alternative MUD\WTR and dig into what they’ve done successfully as a business, with their focus on improving the overall health of their consumers. In today’s MUD\WTR review, I walk you through their website experience and the superb customer experience they provide customers like me.
As a marketer and as a consumer, it’s exciting to be able to analyze the products and brands that we love and use daily. And so today, I walk you through the entire Prose Hair customer journey
Building a successful online business is not an easy feat, let alone scaling your business in the middle of COVID-19. Today, I share an in-depth conversation with one of my clients, Eric Howard, founder of Cali Weights. We talk about online marketing, logistics, and customer service strategies that helped turn a fitness idea into a pandemic proof business.
Looking to grow your eCommerce business? In this video, I’m sharing 7 eCommerce tips for success that we use to build brands for Shopify entrepreneurs or for eCommerce store owners on other platforms.
5 BIG MISTAKES Beginner Shopify Owners Make
What is Shopify and how does it work? When it comes to e-commerce solutions, choosing the best e-commerce platform for your online store can easily get overwhelming. Today I want to show you the popular e-commerce platform, Shopify, and some examples for Shopify theme customization and storefront builds and designs so you can learn how to start an e-commerce business.
In this video, we’re going to discuss customer retention strategies. Like most brands, you may tend to focus on new customer acquisition, rather than customer retention or the money that’s already being made within your existing customer base.
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