I’ve just spoken to the founders of a new Kickstarter campaign, Bark Sweden, discussing a few things they can do to make sure they get
Thinking about offline retail channels for your eCommerce brand? Today, I talk to Yohan Jacob, the founder of Retailbound. If you own a D2C brand, have a custom product, are tempted to explore beyond eCommerce retail, and want the chance to distribute eventually through big box retailers, this video is for you.
Even if you don’t think you want to sell your business just yet, this conversation with Joe Valley may be important for you to hear. After all, many business owners don’t think about exiting a business until they absolutely have to. And unless you’re prepared to make your exit, the process may not go too smoothly.
I just got back from 2 1/2 weeks in Costa Rica for a team building event and client retreat a little over a week ago — and oh man do I want to do more in-person events like it! Today, I share with you the behind-the-scenes of what we did PLUS some really cool takeaways that I got from finally meeting my team and some of our clients in-person.
What should you do when your order volume is so low that your cost of goods is too high to even see profit margins that you can use to promote your products online? What if I told you there’s a way to increase margins without affecting cost of goods or increasing your inventory costs, and could even increase your product value?
In this brand case study, I talk to Eric about how his successful brand, Cali Weights, started, what challenges he’s experienced in building a brand online, and the strategies he’s used to get through them.
For many eCommerce entrepreneurs, one of the biggest stumbling blocks is inventory forecasting. Today, I speak to Chelsea Cohen of SoStocked about getting ahead on your inventory, and how her inventory management software can help you avoid issues in your product stock levels.
Having your product launch this Q4? This can actually turn out to be a good time for your eCommerce launch — given the right product launch strategy. You see, holiday marketing is a crazy, exciting, yet terrifying time to do your launch. Here are some tips to help you navigate the end of the year.
In this video, we talk about building traffic onto the marketing ecosystem that we discussed on Day 4, and how we can make the most out of the website visitors we gain. We look at Monk Manual as a case study for businesses that already have their own websites set up, and we also talk about what businesses at the pre-eCommerce launch stage should do.
In this video, I want to pop in to give you your final assignment. I’ve been receiving quite a few emails asking how we can provide more support as you go into your product launch. So today, I’m going to summarize the challenge and help you make your final decision, which will help us to help YOU achieve a successful product launch — whether you’re launching on Kickstarter, Shopify, or want to scale your current online business.
In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?
Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.
For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.
If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.
In this Mindset Challenge video, I talk about building a business online and seizing opportunities to reach the product launch success you want. I share my beginnings in eCommerce, starting with my very first Kickstarter campaign, and how that progressed to helping others in building online brands — some of which I share as case studies.
Often, when you get into the day-to-day of being an entrepreneur, you can lose sight of your long term business goals. But if you take the time to really develop a vision for your eCommerce brand and set a BHAG (Big, Hairy, Audacious Goal), then you can start focusing on the things that really matter.