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Our Most Popular Resources

Tapping Into Offline Channels W/ Yohan Jacob Of Retailbound

Thinking about offline retail channels for your eCommerce brand? Today, I talk to Yohan Jacob, the founder of Retailbound. If you own a D2C brand, have a custom product, are tempted to explore beyond eCommerce retail, and want the chance to distribute eventually through big box retailers, this video is for you.

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Preparing To EXIT Your Business W/ Joe Valley

Even if you don’t think you want to sell your business just yet, this conversation with Joe Valley may be important for you to hear. After all, many business owners don’t think about exiting a business until they absolutely have to. And unless you’re prepared to make your exit, the process may not go too smoothly.

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BEHIND THE SCENES: Our Costa Rica Team Building & Client Retreat

I just got back from 2 1/2 weeks in Costa Rica for a team building event and client retreat a little over a week ago — and oh man do I want to do more in-person events like it! Today, I share with you the behind-the-scenes of what we did PLUS some really cool takeaways that I got from finally meeting my team and some of our clients in-person.

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How To INCREASE YOUR MARGINS & Add More Value To Your Product

What should you do when your order volume is so low that your cost of goods is too high to even see profit margins that you can use to promote your products online? What if I told you there’s a way to increase margins without affecting cost of goods or increasing your inventory costs, and could even increase your product value?

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3 Ways To Get MORE REVENUE From Your Email List

When I tell sellers that the right email list management can generate up to 25% of their revenue, they often look at me like I’m crazy. But the truth is, once you learn how to master email marketing, sales can increase dramatically.

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Managing Your E-commerce Inventory W/ Chelsea Cohen

For many eCommerce entrepreneurs, one of the biggest stumbling blocks is inventory forecasting. Today, I speak to Chelsea Cohen of SoStocked about getting ahead on your inventory, and how her inventory management software can help you avoid issues in your product stock levels.

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How To Prepare For A Q4 Product Launch

Having your product launch this Q4? This can actually turn out to be a good time for your eCommerce launch — given the right product launch strategy. You see, holiday marketing is a crazy, exciting, yet terrifying time to do your launch. Here are some tips to help you navigate the end of the year.

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The Secrets Of 7 Figure Online Sellers

In this panel interview, you’ll get personal entrepreneurial advice from owners of some amazing 7-figure online brands. If you want to reach the same success that these online entrepreneurs have, you’re not going to want to miss this conversation.

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BAC Day 6: The Flywheel Effect

If you want to grow your brand quickly, do what other successful eCommerce brands do — intelligent marketing. And today, I specifically talk about how riding on the Flywheel effect can get you there.

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BAC Day 5: Capturing Traffic

In this video, we talk about building traffic onto the marketing ecosystem that we discussed on Day 4, and how we can make the most out of the website visitors we gain. We look at Monk Manual as a case study for businesses that already have their own websites set up, and we also talk about what businesses at the pre-eCommerce launch stage should do.

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BAC Day 8: Getting More Support

In this video, I want to pop in to give you your final assignment. I’ve been receiving quite a few emails asking how we can provide more support as you go into your product launch. So today, I’m going to summarize the challenge and help you make your final decision, which will help us to help YOU achieve a successful product launch — whether you’re launching on Kickstarter, Shopify, or want to scale your current online business.

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BAC Day 4 Part 2: Finding Your Audience Online

In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?

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BAC Day 4: Creating A Landing Page

This module is going to be the gateway into building a funnel and starting to reach customers online. I’ll share some landing page ideas and show you how to start creating a marketing ecosystem. Ready?

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BAC Day 3: Crafting Killer Product Messaging

Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.

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BAC Day 2: Knowing Your Target Audience

For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.

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WELCOME To The Build Your Audience Challenge!

If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.

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Mindset Challenge Video #3: THE OPPORTUNITY

In this Mindset Challenge video, I talk about building a business online and seizing opportunities to reach the product launch success you want. I share my beginnings in eCommerce, starting with my very first Kickstarter campaign, and how that progressed to helping others in building online brands — some of which I share as case studies.

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Mindset Challenge Video #2: THE VISION

Often, when you get into the day-to-day of being an entrepreneur, you can lose sight of your long term business goals. But if you take the time to really develop a vision for your eCommerce brand and set a BHAG (Big, Hairy, Audacious Goal), then you can start focusing on the things that really matter.

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  • 5-Day Mini Course on How to Launch Your Product Online ($497 value)
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