BAC Day 2: Knowing Your Target Audience

For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.

In this challenge, I want you to figure out who your ideal customer or target audience is, and be clear on who you’re serving. Why is this important?

Well, when you focus only on the product, you might be inclined to choose something based on trends. Yes, doing so may help you sell this year BUT sales are likely to fizzle out when that product loses popularity.

When bringing products to market, it’s much better to figure out who your target audience or ideal customer is so that you can build a permanent following.

To do this, imagine who you’d like to serve if there were no obstacles. Let’s say money isn’t an issue and there’s no competition. Who would you want to work with?

This is a great exercise to be clear on who your target audience is, so you’re not just randomly bringing products to market.

By bringing products to market based on actual pain points rather than passing trends, your chances of success will go WAY UP.

So do this challenge, find your ideal customer, and create a brand that lasts!

Khierstyn – Founder and CEO at

Shopify -or- Kickstarter? That is the question!

Take the quiz to find out where you should launch your first (or next) product

Take the quiz to find out where you should launch your first (or next) product