Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.
Put another way — What transformation do you offer?
A major part of building your eCommerce brand is honing your product messaging. The thing is, you don’t sell product features, you sell product benefits and results. That’s because people only really care about what your product can do for them.
Once you can create a simple message that goes to the heart of what it is that your product offers, you’ll have a very successful marketing campaign that’ll reach your target audience.
When you take this next step and solidify your product benefits, it’ll become a lot easier for you to craft your product messaging. With killer messaging, you’ll be able to attract the customers who are right for you.
Khierstyn – Founder and CEO at launchandscale.co