In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?
Whenever you’re marketing to people, you’re going to be sending them to one specific spot — your landing page. No questions there. There are, however, so many ways you can reach out to your audience so you can get them to visit your landing page.
One strategy on how to find your target audience online is to look at the other brands they might be buying from to solve their pain points. For example, if someone suffers from poor sleep, they might use an Apple watch to track their sleep. Or they might be taking supplements.
You can also take a look at the influencers or authors they might follow. Which YouTube channels are they subscribing to? What are their top blogs, Instagram influencers, etc.?
By coming up with a list of where your ideal customers hang out, you can then start easily finding customers online. This is a great method for growing your audience and communicating with the people your product will serve.
Khierstyn – Founder and CEO at launchandscale.co