For today’s video, I’ve decided to do this brand audit of Apolis bags because I think they’re a brand that we can all borrow some best practices from. Their website makes it really easy for shoppers to buy their product and connect to their brand. Let’s take a look at what they’ve done to achieve brand differentiation in the reusable bags market.
Right off the bat, they have a header that clearly shows what they’re about, who they serve, and what the product is.
They’ve qualified on an emotional level exactly what it means to use their products. This is one reason why I chose them for a brand audit. Connecting to the shopper in this way is super important because it allows Apolis bags to create brand differentiation that sets them apart from multiple competitors.
They also have excellent social proof. Even if you don’t have celebrities with your product, that’s totally okay. As long as you have an Instagram feed that shows your product in use, coupled with testimonials, it can really draw in more people to your brand. What Apolis bags has done on their site is to show lifestyle shots that convey what exactly those beautiful moments mean in their brand promise.
Watch until the end of this brand audit to know more about what Apolis bags does best, and how they’ve achieved clear brand differentiation.
Khierstyn – Founder and CEO at launchandscale.co