Do you remember Field of Dreams, if you build it, they will come? Well, what happens when you build it and they don’t come? Having the right e-commerce marketing strategy matters when selling a new product on Shopify or whatever e-commerce platform you’re using. The fact is that the difference between having a product after launch is able to scale comes down to these 5 pre-launch marketing strategies.

So if you’re looking to grow a Shopify brand and build your dream of growing an eCommerce business then enjoy our latest video on our 5 pre-launch strategies.

• Khierstyn, Founder LaunchandScale.co