Are you looking to grow your e-commerce brand through brand and influencer collaborations?
Nothing is more exciting than getting your first email from a brand or influencer that wants to collaborate!!
But, then you’re left asking a question like this:
This question was posted in our Product Launchpad 2.0 forum, our online e-commerce accelerator that works closely with you to launch or scale your product.
As I’ve had this question a lot I know you may benefit from different ideas for how to work with other brands and influencers.
First off, why bother with collaborations?
Working with other brands and influencers is an amazing way to build credibility (and social proof) by association, and helps build your audience by piggybacking off someone else’s.
[Not to mention decreasing your customer acquisition costs :)]
Here’s my roundup for today 10 WAYS TO COLLABORATE WITH BRANDS AND INFLUENCERS
- Cross-Promote with each others’ audience
- Give an exclusive discount to their audience
- Bundle a product (Using Carro) for a holiday
- Add them to your Brand Partnership affiliate program
- Quick product review (short form)
- Ask for an unboxing video (long form)
- Host a JV webinar
- Include them in a gift guide (vice versa)
- Have them be your spokesperson
Which of these are you excited to try first?!