If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.
In this Mindset Challenge video, I talk about building a business online and seizing opportunities to reach the product launch success you want. I share my beginnings in eCommerce, starting with my very first Kickstarter campaign, and how that progressed to helping others in building online brands — some of which I share as case studies.
I’m excited to introduce you to something I’ve NEVER done before on my channel. We’re releasing not 1 but 2 challenge playlists, starting with the Mindset Challenge. This challenge will help you push through your comfort zone as you start building a business online, launching a new product with a Kickstarter campaign, or scaling your brand online.
In today’s brand audit, we’ll take a look at Vessi Footwear, a successful waterproof shoe brand that I feel has done so many things right. I’m excited to show you how brand awareness, product line extension, and a great Kickstarter campaign has helped Vessi become the successful brand they are today.
In this video, I explain how to charge sales tax during your Kickstarter campaign. Despite the fact that Kickstarter doesn’t allow you to charge sales tax on online purchases or on the items that you raise funding for within their platform, there are 2 WAYS you can go about it – one of them being my recommended tool, BackerKit.
How can you best build a campaign budget for your Kickstarter launch? Is it even worth having a Kickstarter campaign? When planning for your Kickstarter launch or crowdfunding campaign, you need to know how much you should budget, and what your projected yield and return on ad spend might be. This way you can see what profitability you can expect on the other side of your launch.