Marketing Your Product Online
Creating a successful marketing campaign requires in-depth market research and specific, measurable campaign goals. With so much competition out there, it is key that you are developing the right marketing strategy to connect with your prospective customers effectively, whilst also converting them to purchase your product or services.
In this blog, we are going to dive into some top tips on how to create a marketing campaign for your product that drives revenue to your business. By exploring each of these steps and marketing methods, you can start a successful campaign and choose the right methods for your business.
1. Define Your Goals & Business Objectives
Prior to beginning any campaign, you need to be clear on exactly what you are working towards. Are you looking for 100 new purchases of your product? Maybe you want to push for higher engagement on social media? Whatever you are focusing on, having a written outline of what you are looking to achieve will drive direction and effective evaluation for your campaign results. You should also set out your marketing budget to ensure you can measure your return on investment accurately once the campaign has been executed.
2. Create A ‘Customer Avatar’
It is vital to define your target audience and have a clear image of who you are looking to get in front of with your campaign. Without a transparent picture of the type of person you are serving, the campaign may not resonate with them and encourage potential customers to follow your call to action.
A few ways that you can create this buyer persona include exploring the following:
What is their demographic information? – age, gender, location
What are their interests? – hobbies, purchases
Where would you find them online? – social media channels, news outlets
What influences would they follow? – celebrities, musicians, entrepreneurs.
3. Explore Organic And Paid Methods
There are two ways to market your product, and a healthy marketing strategy includes a bit of both: organic and paid methods. Organic refers to types of marketing that reaches your target customers using free or inexpensive methods.
Organic Methods Used For Marketing Campaigns
One of the main organic methods used by businesses includes content marketing. This may be through creating website content or leveraging social media channels like Instagram, TikTok, and Pinterest to build brand awareness. Studies show that 82% of marketing teams actively use content marketing, and it is clear to see why with the scope of opportunity to reach a wide audience and build recognition of your brand and products.
You may also write blogs shared on your own website to promote a product. This could include case studies, insights to your product, or recent updates. The articles on your website can then be posted on social media or other distribution channels to increase visitors to your site and grow followings.
When creating this content for a product, it can be handy to include eye-catching imagery or videos to give your audience a real feel of your product in action. People are much more likely to make a purchasing decision when they can see how your product could be used in their day-to-day lives.
Other methods include influencer partnerships, which is where you collaborate with social media users that have high followings in exchange for the product. Make sure to choose an influencer who matches your target market, as this will enforce the highest chance of success. Through this method you can then have your product placed in front of the right audience and at a larger scale.
Email marketing is a great way to communicate with your audience and build long-lasting relationships with existing customers. In fact, a huge 64% of small businesses use email marketing to reach customers.
This is a highly effective form of marketing where you can share case studies for your product, direct recipients to landing pages and share any news or updates on your business. The repeated contact can then help you to form a memorable brand, where word-of-mouth occurs with family and friends.
Paid Methods Used For Marketing Campaigns
The top paid method we see across marketing products includes paid ads. Examples of this include Facebook and Google advertising. This can be a pivotal part of your campaign if you are looking to increase awareness and conversion rates quickly.
With Facebook ads, you can build your perfect target audience, write powerful copy and add engaging media of your product to increase lead generation. You can also use Google to create your ads and include retargeting to be placed in front of people who have previously shown interest to increase click-through rates.
Once your ads have been running, you can then access your results via Google Analytics and evaluate which have had the highest return on investment for your business. In conversion tracking, you will be able to monitor exactly what visitors do after interacting with your ad to show the steps taken once engagement has been made.
4. Leverage Other Audiences On Media Channels
Another form of paid marketing can be through purchasing sponsors on podcasts, receiving press or guest blogging. The huge benefit of this is the opportunity to reach audiences who have built trust towards the business who is sharing your brand. People are much more likely to purchase a product that they have heard of through credible businesses or media, giving you the chance to start a buzz around your new product.
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If you are looking to launch and/or scale your product, then our team is ready to help you take off! We specialize in physical products and have experience in working with businesses that focus on wearables, tech, publishing, design, infant, music tech and fashion. With a huge success rate we can help you scale your product successfully and eliminate any worries you may have with delivering your product.