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BAC Day 4: Creating A Landing Page
YouTube video

This module is going to be the gateway into building a funnel and starting to reach customers online. I’ll share some landing page ideas and show you how to start creating a marketing ecosystem. Ready?

The first step you’re going to want to take is to build one spot online where people can find more information about your product and sign up to join your email list.

In the past you may have thought that building an audience meant building a massive social media following. But the reality is that it’s much more effective to establish direct, one-to-one attention.

This is where a landing page comes in. The landing page ideas I share here are all approaches that will help you reach customers. One of which is using influencer marketing. This allows you to get in front of a larger audience that someone else has already built.

But really, marketing is whenever and wherever you’re talking about your product. You can always reference your landing page when casually talking to friends and family about your brand.

At the end of the day, the landing page is an essential tool to help you reach customers by letting them know where to go for more information.

Khierstyn – Founder and CEO at launchandscale.co

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