Today I’m going to be giving you 7 tips for Instagram advertising in 2021. Whether you’re wondering how to run ads on Instagram for the first time, or perhaps you’re looking to level up existing campaigns, this video will help you understand the do’s and don’ts behind successful Instagram ads!

What I’m about to share will help you to better understand the ads algorithm which in turn mean your ads have a greater chance of success.

So, first things first. Who should be doing Instagram advertising in 2021?

They can be great for pre-launches, ecommerce stores, lead gen and just about everything in between!

The truth is, however, most advertisers don’t fully understand the algorithm and what to expect. Let me give you an example of what I mean…

One of the most common mistakes I see is that advertisers aren’t trusting the algorithm as they should.

The Facebook ad algorithm is your best friend! The algorithm understands consumer behaviour better than you or I. Facebook knows who to show your ads to for the best results, but you have to be patient and you need to trust the algorithm to do its job.

Don’t be too restrictive in your targeting, and don’t panic if your ads don’t get off to a flying start right out the gate.

You’ve got to be realistic in your expectations. The chances are, your cost per lead will be high at the start, but that doesn’t mean it’s a bad campaign. What you typically start to see is that the algorithm will optimize performance over 4-5 days. So, allow the test to run and don’t be reactive.

Successful Instagram ads require testing, patience and having enough of a budget to be able to experiment.

Khierstyn – Founder and CEO at launchandscale.co